Here's how the main options stack up if you're choosing a store builder for Instagram specifically, not e-commerce in general.
Payge
Photo to live storefront in about 30 seconds. Flat 5% per order, no monthly fee, no catalog approval.
Shopify
Deep customization and inventory tools, but a multi-step setup and a roughly $20/month base plan before you've sold anything.
Native Instagram Shopping
Free, but requires catalog setup and commerce eligibility approval, which can take days and isn't fully in your control.
The Practical Pick For Most Small Sellers
If you're testing a single product or just starting out, the lowest-friction, lowest-risk option is the one that costs nothing until you actually sell, which is the model Payge runs on.
How to Build a Payge Store in Under 10 Minutes
Ready to turn your ideas into a live shop? See exactly how Payge lets you upload a product photo, customize your branding, configure global checkouts, and get paid.
Get started completely free
No upfront setup fees. Keep 100% focus on sales.