Product Site Vs Product Page: What Small Sellers Actually Need

There's a common assumption that selling online means building a full site, home page, about page, multiple product categories, a blog. Most small sellers don't need any of that yet.

A Full Site Solves Problems You Don't Have

Multiple categories matter once you have multiple categories of products in real volume. Until then, it's structure built for a business you haven't grown into yet.

One Product, One Page, One Job

A single focused page that shows the product and takes the payment outperforms a half-finished multi-page site every time, because it does one job completely instead of five jobs partially.

Where This Leads

This is the entire philosophy behind Payge, one photo, one page, done in about 30 seconds, flat 5% per order. You can always grow into more later, but you don't need to start there.